Build Your Brand... with Facebook
Facebook for Business | Instagram for Business | 2017
After Facebook launched their 'Reactions' in 2016, they started to use them in promotional content across the business. I was approached to create a selection of short adverts using the 'Reactions' to portray the statement 'Video on Facebook/Instagram can make you Laugh, Cry, Wow, Buy'. Using a tight palette and abstract shapes, I endeavoured to bring life, meaning and fun to these 4 words.​​​​​​​
Illustration | Animation
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Screenshots:
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Initial Storyboard: