Instagram is a social media platform where visuals are everything. It is one of the world’s most‑used platforms and has 500 million daily users.

I joined the project as a Design Lead and Animator.

Instagram for Business speaks directly to potential advertisers, offering insights into the platform’s power as a communication tool. When their website moved to a new internal system — one where Instagram’s signature visual‑first style risked fading into the background — I was tasked with keeping the brand’s personality right where it belongs: front and centre.

Every page came with multiple image placeholders, each a fresh chance to tell a story in that unmistakable Instagram style.

Instagram is about people, and about connection. My approach was to tell stories through the lens of communication, using Instagram’s unique tools and unmissable branding to make the website feel unmistakably… well, Instagram.

• 53 Bespoke animations, each one loop able and under 8 seconds.