Meta is one of the largest social media companies in the world, home to platforms including Facebook and Instagram.

Reels — available on both — is a short‑video platform that delivers jaw‑dropping daily view counts and serious advertising revenue.

I joined the project as Design Lead, overseeing and creating all design and animation work, ensuring the visuals were as attention‑grabbing as the content itself.

The Reels for Business team had a new activation to unveil: the Build Reels. Build Results. campaign. It would launch with a dedicated website, printed materials and PDFs, narrative pitch decks, and more besides.

My role was to shape their story into a cohesive body of work, starting from the foundations of the Meta brand system. Given that video storytelling sits at the heart of the Reels experience, motion and fluidity became guiding principles throughout the project.

• Web UI design using Meta’s web brand system

• Motion content for use online and in decks

• Narrative Pitch Decks

• Illustrations for sticker set and posters

• PDF infographics and reports